Designing efficient experiences

The will to win means noth­ing with­out the will to prepare.”~Juma Ikan­gaa, NYC Marathon Champion

Marathon Run­ners learn to be effi­cient. They try to cover more ground in less time. When they can’t shave off time, they try to cover more ground, with less energy. It is all about becom­ing more and more effi­cient, and the run­ner who runs most effi­ciently wins.

What is inter­est­ing to me is the tech­niques and strate­gies run­ners choose to use to pre­pare to win. Speed work­outs, rest, long runs, recov­ery, and cross train­ing all go into that prepa­ra­tion, and in the long run, it helps them get to the fin­ish line in few steps than before. Metaphor­i­cally speak­ing, can the same tech­niques be applied to cover more ground with the work we do?

As User Expe­ri­ence pro­fes­sion­als, we need to make the expe­ri­ences we cre­ate more effi­cient. The expe­ri­ence using our designs needs to be faster, so that the user doesn’t have to take as many steps. Our goal should be to help users accom­plish their goals in less time, using our sys­tem. In order to do this, we need to con­stantly be test­ing our expe­ri­ences, and see­ing how fast they are — how quickly do they allow users to use them? As NYC Marathon Cham­pion Jumaa Ikanga said, our “will to win means noth­ing with out the will to pre­pare.” If we want to build great expe­ri­ences, we need to train our sys­tems to be effi­cient — through con­stant “speed work­outs” with users.

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